Billboard

Our advertising is visible over a large area.

When it comes to the rapid dissemination of messages, the simplicity of the successful poster medium is unbeaten. This is also the reason for the success of the medium, which we can offer in different formats as 8-, 16-, 24-, 48-, up to 72-sheet posters and in innovative design options.The advertising poster is a timeless classic with high quality. At the same time, it is the strongest medium in outdoor advertising in Austria. Thus, we have a large network of excellent poster sites throughout Upper Austria. We are also happy to support you in planning and implementing Austria-wide poster campaigns. Through our subsidiary WIP-Reklama, the interesting economic region of the Czech Republic is also open to you.Poster advertising appears in many different ways. Whether permanently installed or as mobile advertising, the poster is the optimal advertising medium for POS activities and product launches and is just as suitable as a permanent billboard in highly frequented places and locations. The medium is also used whenever a campaign calls for a rapid increase in awareness.

Contact person

Magdalena Paszek

Your advantages at a glance

Billboards when a campaign calls for a quick boost in awareness.

Excellent network in Upper Austria

Mobile posters and permanent positions possible

Professional handling of campaigns (can also be booked for the whole of Austria)

Production and campaign planning from a single source

Competent advice for media planning

Partner companies in the Czech Republic

Important information at a glance

Runtime Start of adhesion End of adhesion
02.01. - 15.01.2023 30.12.2022 02.01.2023
16.01. - 29.01.2023 13.01.2023 16.01.2023
30.01. - 12.02.2023 27.01.2023 30.01.2023
13.02. - 26.02.2023 10.02.2023 13.02.2023
27.02. - 12.03.2023 24.02.2023 27.02.2023
13.03. - 26.03.2023 10.03.2023 13.03.2023
27.03. - 09.04.2023 24.03.2023 27.03.2023
10.04. - 23.04.2023 07.04.2023 10.04.2023
24.04. - 07.05.2023 21.04.2023 24.04.2023
08.05. - 21.05.2023 05.05.2023 08.05.2023
22.05. - 04.06.2023 19.05.2023 22.05.2023
05.06. - 18.06.2023 02.06.2023 05.06.2023
19.06. - 02.07.2023 16.06.2023 19.06.2023
Runtime Start of adhesion End of adhesion
03.07. - 16.07.2023 30.06.2023 03.07.2023
17.07. - 30.07.2023 14.07.2023 17.07.2023
31.07. - 13.08.2023 28.07.2023 31.07.2023
14.08. - 27.08.2023 11.08.2023 14.08.2023
28.08. - 10.09.2023 25.08.2023 28.08.2023
11.09. - 24.09.2023 08.09.2023 11.09.2023
25.09. - 08.10.2023 22.09.2023 25.09.2023
09.10. - 22.10.2023 06.10.2023 09.10.2023
23.10. - 05.11.2023 20.10.2023 23.10.2023
06.11. - 19.11.2023 03.11.2023 06.11.2023
20.11. - 03.12.2023 17.11.2023 20.11.2023
04.12. - 17.12.2023 01.12.2023 04.12.2023
18.12. - 31.12.2023 15.12.2023 18.12.2023
16/1-Sheet 24/1-Sheet 48/1-Sheet
Thousand - Contact - Price (TCP) OSA Region Basis Selection Basis Selection Basis Selection
Upper Austria Central Region Centre 3,81 4,82 5,00 6,21 10,00 12,42
Upper Austria Country side Centre 3,81 4,82 5,00 6,21 10,00 12,42
Installation per surface 34,65 34,65 50,00 50,00 100,00 100,00
Replacement per surface 55,00 55,00 80,00 80,00 160,00 160,00

The costs depend on the selection of locations and their daily contacts and can be priced precisely on request.

All prices in Euro plus 5% advertising tax and 20% VAT.

  • Good paper for good posters
    For sophisticated posters, you should not skimp on the paper. The higher the quality of the paper, the better and more consistent the posters will look. Poster paper should have a minimum grammage of 100 grams, preferably 115 grams per square meter. Good poster paper is rough on one side and smooth when coated on one side. Printing is done on the smooth side: this ensures optimum ink coverage. In addition, posters can be stuck better on the rough side. They do not slip and adhere longer. An important criterion for the quality of the paper is its opacity. The less translucent poster paper is, the higher the color quality. Pasted-over posters do not show through, colors fade more slowly, and the paper appears richer and more luminous. The second criterion is wet strength. Posters are glued wet. Papers with poor wet strength tend to tear. They also contract strongly as they dry. As a result, cracks and crevices become visible. Other essential aspects are: Good flatness and whiteness. Posters with high whiteness hardly yellow and are resistant even to massive sunlight.

  • Attention to delivery
    Posters must be delivered as early as possible - at least two weeks before the affiche. There are several reasons for this. First, the paper must be allowed to dry out well, otherwise it will become limp and cracked. Second, a lot of preparatory work has to be done: folding the posters, assigning them to the more than 700 billposters who handle the billposting in Austria, and assigning the posters to the appropriate routes. Thirdly, it must be borne in mind that in Austria, long transport routes have to be taken into account for the posters.

  • The poster is not an enlarged advertisement
    When designing the poster, one should always be aware of its dimensions. What may look nice in half A4 format across, suddenly doesn't look good in 4 or 5 meters length.

  • It is better to have too much than too little
    An overdelivery of 15 percent is recommended. Poster paper can be damaged during transport or by weather conditions during gluing. In addition, posters that are soiled or destroyed by severe weather must be re-glued.

  • Attention to the format
    Sometimes the original posters do not quite correspond to the fixed poster formats. Please inform the poster company in time. Then the boards you have ordered will be lined in white. So you can't see the "predecessor" anymore.

  • The adhesive sketch
    It is ideal if you send the poster company a gluing sketch. In it, the sheet units are numbered and the subjects are scribbled on. For the billposters, the double sheets are labeled on the back so that there is no confusion during the affiche.

  • Special requests
    Special requests should always be discussed with the poster company. As a general rule, special requests will be fulfilled whenever possible.

  • Source material
    Prepare final artwork or electronic data or films in the following formats:

    2/1-sheet: 21 x 29.7 cm
    8/1-sheet: 21 x 29.7 cm
    16/1-sheet: 42 x 29.7 cm
    24/1-sheet: 63 x 29.7 cm
    32/1-sheet: 84 x 29.7 cm

    Please coordinate the file format for electronic data transmission with your printing partner. However, we will also be happy to produce the posters for you.

  • Delivery address
    Gutenberg-Werbering Ges.m.b.H. Expedit, Hafenstraße 61, 4020 Linz

Design templates 8/1-sheet
(.PDF, .ai, .indd)

Design templates 16/1-sheet
(.PDF, .ai, .indd)

Design templates 24/1-sheet
(.PDF, .ai, .indd)

Extra erected poster stands (2 surfaces)

Format per Piece
16/1-Sheet One month runtime 745,00
24/1-Sheet One month runtime 880,00

Extra set up presentation areas

Format per Piece
16/1-Sheet Per event 435,00
24/1-Sheet Per event 590,00
City Light Per event 680,00

A-stand (2/1-sheet vertical format, 2 surfaces)

Format per Piece
Per piece / 2 weeks running time 108,00
Per piece / 1 month running time 155,00

Triangular stand (2/1-sheet portrait format, 3 surfaces)

Format per Piece
Per piece / 2 weeks running time 120,00
Per piece / 1 month running time 160,00

All prices in Euro plus 5 % advertising tax and 20 % VAT.

Price list (PDF)

Advertising combinations

Billboard - Campaigns are often combined with these media:

Experience
Werbering

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